Continued Success of the Solent PR Degree
Although my lecturing is only a very small part of the PR degree at Solent University, it's great to feel part of a course that is such a success. In…
New Age Newsroom Trends: Can Robots Replace Human Journalists?
The rising trend to automate journalism has created a stir among the advocates of traditional media. The main concern is, can robots create content that would be equally interesting and…
Impact of Ad Blocking in B2B Marketing
Surfing without interruption- that’s the latest fad! No wonder that the web’s two most popular extensions and open source content filters, such as AdBlock and Adblock Plus have gained so…
Should AP use robots to write stories… or are earnings reports really that boring?
I was interested to see that the Associated Press (AP) plan to use software to write stories about earnings reports. This sounds a bit like the massive disruption to the…
Is content marketing really all about product placement?
Trinity Mirror has launched a website funded entirely by native advertising. I'm not sure this is a revolution in journalism; it feels more like an experiment to me. Whilst many…
Will publishers start to block 3rd party cookies?
Interesting article in the Guardian, which claims that publishers are losing control of online advertising to the large digital advertising networks. As the networks can aggregate the behaviour of a…
Is social media all faked?
It's not unusual to hear complaints of companies engineering their social media presence, and I've blogged about some of the offers I've received to bolster my twitter account with fake…
There is hope for professional marketers!
I guess it's reassuring to see that nine out of the top 10 viral videos on YouTube were professionally created. Although there is always a chance that true user-generated content…
The future is bright for digital magazines?
Is the future bright for digital magazines. Russ Grandinetti, vice president for Kindle content for Amazon, obviously thought so when he spoke to the Association of Magazine media. He highlighted…
Is B2B publishing struggling to move online
There's an interestin Sector analysis of B2B Publishing in Media Week. As I work in technology, it's easy to forget we're in an online bubble, and many other B2B verticals…