Continued Success of the Solent PR Degree
Although my lecturing is only a very small part of the PR degree at Solent…
New Age Newsroom Trends: Can Robots Replace Human Journalists?
The rising trend to automate journalism has created a stir among the advocates of traditional…
Impact of Ad Blocking in B2B Marketing
Surfing without interruption- that’s the latest fad! No wonder that the web’s two most popular…
Should AP use robots to write stories… or are earnings reports really that boring?
I was interested to see that the Associated Press (AP) plan to use software to…
Is content marketing really all about product placement?
Trinity Mirror has launched a website funded entirely by native advertising. I'm not sure this…
Will publishers start to block 3rd party cookies?
Interesting article in the Guardian, which claims that publishers are losing control of online advertising…
Is social media all faked?
It's not unusual to hear complaints of companies engineering their social media presence, and I've…
There is hope for professional marketers!
I guess it's reassuring to see that nine out of the top 10 viral videos…
The future is bright for digital magazines?
Is the future bright for digital magazines. Russ Grandinetti, vice president for Kindle content for…
Is B2B publishing struggling to move online
There's an interestin Sector analysis of B2B Publishing in Media Week. As I work in…