A great blog post by David Meerman Scott summarises why you should care about content marketing: “Educate and inform instead of interrupt and sell“. He rightly takes marketers to task for executing campaigns that pander to their egos, rather than buyers’ needs, and says:

“Stop hyping your products and services. Don’t rely on interruption techniques. You’ll regret taking advantage of people’s time and attention with unwanted communications.”

The full post is well worth reading.