Continued Success of the Solent PR Degree
Although my lecturing is only a very small part of the PR degree at Solent…
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New Age Newsroom Trends: Can Robots Replace Human Journalists?
The rising trend to automate journalism has created a stir among the advocates of traditional…
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Impact of Ad Blocking in B2B Marketing
Surfing without interruption- that’s the latest fad! No wonder that the web’s two most popular…
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Should AP use robots to write stories… or are earnings reports really that boring?
I was interested to see that the Associated Press (AP) plan to use software to…
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Is content marketing really all about product placement?
Trinity Mirror has launched a website funded entirely by native advertising. I'm not sure this…
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Will publishers start to block 3rd party cookies?
Interesting article in the Guardian, which claims that publishers are losing control of online advertising…
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Is social media all faked?
It's not unusual to hear complaints of companies engineering their social media presence, and I've…
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There is hope for professional marketers!
I guess it's reassuring to see that nine out of the top 10 viral videos…
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The future is bright for digital magazines?
Is the future bright for digital magazines. Russ Grandinetti, vice president for Kindle content for…
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Is B2B publishing struggling to move online
There's an interestin Sector analysis of B2B Publishing in Media Week. As I work in…
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