Is the future bright for digital magazines. Russ Grandinetti, vice president for Kindle content for Amazon, obviously thought so when he spoke to the Association of Magazine media. He highlighted the fact that there is greater opportunity for monetisation because subscribers are more likely to convert when they take a trial of a digital title than when they try a print title. However he did have some words of comfort to the publishers who are still hanging on to the distribution of information on dead trees:
“Print is so good, that this is going to be a nice, long, slow transition.”
Perhaps print is that good. But long-term the cost of print distribution, the convenience of tablets and the accountability of digital media is going to mean we all have to change!
