Posted On October 20, 2012

The future is bright for digital magazines?

admin 0 comments

Is the future bright for digital magazines. Russ Grandinetti, vice president for Kindle content for Amazon, obviously thought so when he spoke to the Association of Magazine media. He highlighted the fact that there is greater opportunity for monetisation because subscribers are more likely to convert when they take a trial of a digital title than when they try a print title. However he did have some words of comfort to the publishers who are still hanging on to the distribution of information on dead trees:

“Print is so good, that this is going to be a nice, long, slow transition.”

Perhaps print is that good. But long-term the cost of print distribution, the convenience of tablets and the accountability of digital media is going to mean we all have to change!

Related Post

There is hope for professional marketers!

I guess it's reassuring to see that nine out of the top 10 viral videos…

WordPress PHP code for sidebar with dynamic content determined by current page

Here is some really simple PHP code that I wrote for a client's WordPress site.…

New Age Newsroom Trends: Can Robots Replace Human Journalists?

The rising trend to automate journalism has created a stir among the advocates of traditional…